Website Design
Digital Marketing,  Digital Services,  Search Engine Optimization,  Website Design

Why Having an Excellent Website is Vital for Your Business

Your Website is Your Businesses Back Bone

Your Website is the heart of your business online which is vital for the modern digital audience consisting of phone, laptop and tablet users. Having a firm online presence means you can ensure Search Engine Optimization so that your Website appears in Google for your key brand, service and location terms.

In addition, you can direct enquiries to your Website where they can make a purchase or learn more about a particular product or service you offer. Your business Website is the firm backbone of your online presence and is vital in order to connect with your target audience and build relationships with your clients.

Not only is your Website a home for your products and services to be showcased on, but it is also your brand and personality public platform! Whether this is in the form of blogs, product descriptions, videos or podcasts, you need a place to display your business information so that all your customers can find it. Then just like the blog post you’re reading right now, it can also provide your audience with more information, tips and advice on a topic related to your business or services.

First Impressions Always Count

Your Website is often your customer’s first impression of your brand. There is a good chance that your prospective clients are researching your business online before they even contact you. If your Website is badly designed, slow to load or hard to navigate, then you may be turning your customers away without even knowing it!

Areas Professional Web Design Should Include:

  • Fast Load Times – The majority of things online load instantly. So if your Website doesn’t load within a few seconds, visitors may leave. Professional Website design will ensure quick load times to improve the user experience.
  • Simple Navigation – Your Website should be easy to navigate around and shouldn’t be hard for anyone to find what they’re looking for. Navigation menus should be clear and simple, helping visitors find what they’re wanting in just a few moments.
  • Helpful Content – Informative content is a must, to help Website visitors obtain a better understanding of your products and services. It should also contain relevant keywords that your customers are using to find brands similar to yours in Google
  • Attractive Design – Use colours and images that align with your brand, whilst also being pleasing to the eye to make your Website look professional.

Provides Accessibility 24/7

Whether your business has one staff member or 1000, when the staff check out for the day your Website is still active. Your Website never sleeps and works around the clock 24/7 engaging your audience and showcasing your brand and products.

A Website allows visitors to see what your brand encompasses and learn more about you and your services. Perceive your Website as your own personal digital salesperson, continually showcasing your business, the work that you do and even selling products online, even when you’re not working.

Supports Your Emailing Marketing

Your Website also plays an important role in your email marketing campaigns. If you are using email marketing to reach and engage your customers, then you need somewhere to direct them to. By sending your audience a link you are driving traffic to your Website, you’re presenting your brand as professional, credible and trustworthy. Your customers need to be able to relate to your business, build a relationship with you and trust you, in order for them to use your company. Therefore a business Website is a vital aspect of a successful company.

The Importance of a Website for SEO

As you know when you are looking for a product or service you will simply just type what you’re wanting into Google and then select a relevant Website. Usually this is one in the top few pages that appear, as they’re seen as most trustworthy and reliable. So in addition to having a professional business Website built for your company, it is also improtant that you have keyword research conducted and implemented into the back end of your Website by a developer.  

The more optimized your site is for search engines like Google, the more chance you have of reaching new consumers. Another way of achieving this is through paid online advertising via Google Ads. There is little point in advertising in this way if you have nowhere to direct the Google Ads to online and nowhere to send your audience to. I really cannot stress enough; WEBSITES ARE ABSOLUTELY VITAL TO YOUR BUSINESS AND YOUR SUCCESS!

If you would like a Business Website, help with Search Engine Optimization or help with an existing website, please don’t hesitate to get in touch. Email: info@digitalservices.org.uk or alternatively you can telephone Caroline Tutton-Wood on: 01386 247 732. For more information please visit our website www.digitalservices.org.uk