Email Marketing
Digital Marketing,  Digital Services

Email Marketing Tips and Trends

When looking through our emails, we have all received an email that we haven’t even taken the time to look at, deleted immediately or sent to spam. This may be happening to your business emails, so you need to understand why and know how to change this. Take a look through this blog to find email marketing tips and tricks to help your emails get more attention, engagement and responses.

Personalise Your Emails

Personalisation is an important part of starting your email, you should aim to ace this in every campaign. When writing an email, whenever possible add personal elements.

Personalising an email goes beyond just addressing the recipient with a name or personal detail. For example, you can segment your messages to appeal to particular portions of your audience. If you have a business that works with multiple industries, consider sending out different versions of your email to each one providing information specific to each industry.

To expand, more areas of personalisation include:

  • Being relevant
  • Sending timely emails
  • Anticipating your subscriber’s needs

Build your subscriber list

If you already have a long list of emails for clients, that is great. However, you should never stop adding to it. Make sure your list is forever growing, whether this is through subscription forms or through collected data.

To help grow your subscribers list without having to do extra work, simply add a subscription form on your contact or home page and on blog pages or any relevant pages. The trick is to do this without taking away from the important content whilst still being noticeable.

Having a big subscriber list allows you to reach out to a whole range of people to inform them on a product/ service you provide and then to also drive traffic to your website.

Link to Your Website

When sending out an email it should have a goal. The main aim of most email marketing campaigns is to increase traffic to a site, usually a company website. In terms of email marketing, no clicks means no customers!

Always try to include visual buttons with text that give readers an instruction, a call to action and an opportunity to interact. For example, Read more!, Find out more! Download Now! etc.

Generally, in emails, your calls to action should be written literally as actions, just like the examples above. The more exciting the action you describe, the more enticing it will be to your audience.

Adding a link to your website not only brings very much welcomed traffic to it, it is also a means of measurement. It is a way of measuring how many people open your email, read it and then are enticed enough to follow the action through to your linked website. Therefore, allowing you to see which email formats or ideas work better than others and shows how to increase your audience and subscribers to take action.

If you would like to improve your businesses email marketing, please don’t hesitate to get in touch. Email: or alternatively you can telephone Caroline Tutton-Wood on: 01386 247 732. For more information please get in touch via our website