Search Engine Optimization
Digital Marketing,  Search Engine Optimization

SEO Hacks

Remove Anything That Will Slow Your Website Down

 

In simple terms, a slow page can frustrate the user experience and ultimately discourage people from buying your product, it can then also be seen as an untrustworthy site.

Nowadays everyone is used to super-fast loading times and expects everything on the internet to load in literally less than a few seconds. If this is not the case be sure that our impatient traits will kick in and visitors will most likely leave the loading site and find another. This is why having an extremely fast loading time on your website is crucial and therefore, removing anything that will be slowing it down is essential.

Research has shown that 40% of people abandon a website that takes more than 3 seconds to load. Ultimately this means you are fighting a losing battle when it comes to organic listings, despite your website being full of great content and having a quality professional design.

So, what types of things can you remove to increase your website speed?

  • Remove non-essential elements. For example, If you’re a WordPress user, consider deactivating plugins you may have installed and activated but don’t need or use.
  • Declutter your sidebar and put only essential widgets there.
  • Compress your images and videos.

 Write unique and relevant meta descriptions for every page.

Another extremely important SEO tip that most people neglect is the well-crafted meta description. The meta description is the first section that people see when Google shows your page to search users. For the most part, the search engine dislikes duplicate content. On some occasions this is acceptable, but if publishing duplicate content becomes consistent, you will find it nearly impossible to become a long-term success.

The reason for this is because with duplicate title tags or meta descriptions, you end up with multiple pages that appear identical to browsing users. This is then confusing for Google and will result in harming your ranking level for a Google search.  Meta descriptions are also important for click-through rates.

Its important that your meta description reflects exactly what each particular page is about. For example, you can’t have the same meta description for a page that talks about email marketing and a page on making sales. There’s a big difference in those topics and your meta descriptions should communicate that fact.

Tips and summary for SEO meta descriptions:

  • 300 characters is a good average length.
  • Duplicate meta descriptions should only be used under specific circumstances, and even then, should only be used on a few pages at most.
  • In your meta description, give an engaging explanation of the page that will make people want to visit your site.
  • If you’re struggling with content, including meta descriptions, seek help from the professionals/ marketing agency- Digital Services Evesham.

Use readable and meaningful URLs only.

It’s the most direct way for someone to visit a page on your website. so, if you are unfamiliar with what this is, it is the ‘www’ or ‘https’. The first thing to note when it comes to URLs is, if yourself or users can’t read or understand your URL, then search engines may be confused as well. 

·  Always edit a page’s URL to be relevant.

Try not to stick with the automatically generated URLs, as these look like a long string of confusing text; by not creating your own this is also missing a big SEO opportunity. So, to start with simply amend each URL, customizing it to each web page based on what that particular page includes or what it is about. This not only adds SEO but also creates a more smooth-running experience for your visitors.

·  Keep it short and simple.

Good and successful URLs are kept short and straight to the point. Avoid using any unnecessary words. Also, avoid using the same keyword in each URL – keep them on separate pages.

 Pronouns are never needed in a URL, remove any stop words for example, a, the, and, or, but, an, of, etc.

·  Use hyphens to separate words.

Because you cannot use spaces in URLs, using hyphens helps to separate the words. This also helps with SEO as it will signal to Google where the breaks between each word are and therefore make it easier for your visitors to understand.

If you would like any assistance with SEO, please don’t hesitate to get in touch. Email: info@digitalservices.org.uk or alternatively you can telephone Caroline Tutton-Wood on: 01386 247 732. For more information please get in touch via our website https://digital1985.wpengine.com/get-in-touch/